Country Experience

How other countries have adopted a progressive approach to vaping

New Zealand Flag

New Zealand

New Zealand has some of the strictest anti-smoking regulations in the world. However, it has taken a different approach to vaping. Its reluctance to limit the strength of nicotine in vaping products is a case in point. Even the anti-smoking group, ASH New Zealand stated that strength limits in vapour products may make it harder for smokers to quit.

Vaping Facts New Zealand • 2021

Vaping Facts NZ

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Publicly Funded Research • 2019

A Surge Strategy for Smokefree Aotearoa 2025

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New Zealand Ministry of Health • 2021

Smokefree Environments and Regulated Products Act 1990 – Proposals for regulations

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Flag of Sweden


Sweden is a pioneer in tobacco harm reduction. Over 30 years ago, it introduced snus (an oral nicotine product). With a federal push and endorsement, snus was widely accepted by smokers. Today the national smoking rate is just five percent.

Business Insider • 2017

Sweden cut its smoking rate to just 5% — here’s what the rest of the world can learn

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United Kingdom Flag

United Kingdom

The United Kingdom has become one of the most progressive countries when it comes to vaping regulations. Public Health England was one of the first national health agencies to acknowledge the harm reduction potential of vaping. Most recently, it announced it may become the first country to prescribe vaping products as a way to quit smoking.

Public Health England • 2021

E-cigarettes could be prescribed on the NHS in world first

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Public Health England • 2018

Vaping in England: an evidence update including vaping for smoking cessation, February 2021

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The Research

What the latest science reveals

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